03 · KOL Management & UGC
Real people behind the brand.
People connect with people, not advertisements. Two ways to make that work for a brand: creators who bring their own audience, or content we cast and produce in-house for the brand to run itself.
What we do
KOL Management & UGC, end to end.
Two ways to put real people behind the brand: KOL campaigns, where creators bring their own audience, and UGC, where we cast and produce the content in-house for the brand to run wherever it performs best. Same team, same brief, one report.
KOL Management
- Campaign Planning
- Audience & Platform Mapping
- KOL Strategy
- KOL / Influencer Selection
- Talent Sourcing
- Negotiation & Coordination
- Content Brief
- Creator Content Direction
- Campaign Content Management
- Campaign Execution
- Performance Monitoring
- Reporting
User-Generated Content
- Content Brief
- Talent Casting
- Script & Storyboard
- UGC Production
- Editing & Captions
- Ad-ready Cutdowns
- Usage Rights
- Campaign Content Management
Our process: Brief → Casting → Shoot → Edit → Delivery
03a · KOL Management · Selected work
The right voice.
The right audience.
The right conversation.
We map the audience first, then cast creators who already talk to it, from one mega influencer to a roster of micro creators, and run the brief, the negotiation, the posting schedule, and the report as one campaign.
Bellagio Homme
Six creators for the Bellagio Homme pomade promo at Indomaret and Alfamart: styling routines at home and the run to the store. Tap a clip to play.
Repsol
Automotive creator collaborations for Repsol lubricants: long-form reels built around product education. Tap a clip to play.
Kärcher
Creator-led product demonstrations produced for the Kärcher campaign: feed posts and TikTok, plus Story and Reels coverage from Jakarta Fair 2026.
Chocolate Van Houten
Creator content built around the Van Houten range: product feature, gift unboxing, and hamper reveal.
03b · User-Generated Content · Selected work
Content that feels like a recommendation, not an ad.
UGC is produced without a creator's own audience attached: we cast the talent, write the brief, shoot, edit, and hand over the files with usage rights, so the brand can run them on organic feeds, paid ads, or marketplace pages.
UGC Library
A selection of User-Generated Content produced by DNAF across FMCG, health, finance, and app categories, briefed, cast, produced, and delivered in-house. Tap a clip to play.
Start a project
Planning a creator campaign?
Send the brief and we will come back with an approach, a timeline, and a budget range.